green guide (or sustainability guide) is a set of rules and guidelines provided for the use of a general or selective population to achieve the goal of becoming more sustainable. In this, the guide serves to direct individuals, agencies, companies, businesses, etc. to become more sustainable (or ‚green‘) as it becomes more popular and growing lifestyle choice. Guides are available in many ways, but the most popular websites are to avoid using paper. There has been a surge of guides in university websites to encourage students towards a more sustainable way of life.

History

The original „green guides“ were created by the Federal Trade Commission . The Federal Trade Commission’s slogan is „protecting America’s Consumers,“ so naturally They created thesis „green guides“ to „to help marketers AVOID making environmental claims are gold That unfair deceptive under Section 5 of the FTC Act .“ [1] In order to guide Consumers away from dishonest environmental claims the FTC Issued two brochures called „Eco-Speak: A User’s Guide to the Language of Recycling“ and „Sorting out ‚Green‘ Advertising Claims.“ [1]Not only does the Federal Trade Commission guide the consumer, but also issues a brochure for businesses called „Complying With the Environmental Marketing Guides“. [1] This guide provides businesses with complete guides and a review of green marketing claims. The Federal Trade Commission first published in 1996 and 1998. [1] Most recently, the Federal Trade Commission has proposed a revision of their guides in October 2010. [1]The role of the marketer in the marketplace in recent years has been one of the most important issues facing the public. These workshops covered carbon offsets , „green“ product packaging , building products and textiles claiming to be green. Through this review process the Federal Trade Commission is reliable to gain feedback from the public the as well as perform a cost-benefit analysis , determine the efficacy of Their guides, and decides whether to Maintain, modify, or discard the current set of guidelines and rules .

Even before the Federal Trade Commission created its first green guide in 1992 there were plenty of people interested in sustainability and the environment . Especially in recent years with the growing environmental movement, a myriad of organizations and their own guides to living their own „green guides.“ For example, National Geographica magazine company whose motto is „inspiring people to care about the planet since 1888“ first published in 2003 by National Geographic Green Guide. This magazine gives you tips and examples of how to live more greener life. National Geographic discontinued the print version of their guide in January 2009, but it continues to run the guide on their webpage. [2] There are more and more people living with their home and garden, travel and transportation, food, and purchases. Also in the news, “ green living hot topics,“ and interactive quizzes to determine how sustainably their living and what they can do to change [3]

Every day more and more people and organizations keep generating new ideas and new innovations. These fresh ideas act as their guide as long as their information is spread, or by print or on the internet. For example, back in November 2007 Rebecca Kelley and Joy Hatch were just two friends who lived at the same time, but by sharing their ideas and advocating for their children. [4]This blog created a guide for mothers interested in how they can make their child more environmentally friendly and sustainable. Their Eco-nomical Baby Guide: Down-to-Earth Ways for Parents to Save Money and the Planet. [5] With more people wanting to become enlightened about sustainable living.

Federal Trade Commission

The Federal Trade Commission is a general guide made by the United States Government . It uses examples of everyday ‚green items‘. The articles are quite broad, and can be applied to almost every green product. The FTC issued its Green Guides, to help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the FTC Act. Biodegradable, compostable, recyclable, recycled content, and ozone safe. The FTC Issued The Guides in 1992, and updated them in 1996 and 1998. [6] Currently, the FTC is making revisions to the guides to keep up with the times.

National Geographic

The National Geographic website gives you a variety of resources. Here, the website focuses on ways people can help to make the world a better place. With categories involving home and garden, travel, transportation, and food, National Geographic covers the most popular areas of life.

Under the home and garden, [7] the Site Provides a simple yet shocking facts about some products and practices Not Even That One might think about in one’s everyday home life. Also, the site provides both your home and your garden.

The travel and transportation [8] section also provides other tips for travel. In this category, National Geographic, as per its name, also has some information on geotourism . Defined as „tourism that enhances the geographical character of place,“ [9] This section gives information about places that one might decide to go for travel.

With food , [10] the site gives valuable information about food and the impact to the environment that it could have; moreover, the site educates readers as to up to date advances in technology that could prove more sustainable than past technologies when it comes to cultivation of food. Finally, there is a section on certain recipes that provides information to certain aspects of food preparation , which is more important than that.

Adding to that, the website also provides a ‚buying guide‘ [11] option that educates people in the marketplace and makes them feel better. Under this option, the website provides tips and services to everyone. These tips encompass things like cost, what types of regulations would be relevant to the product, relevant information regarding the nature of product, and the environment and the environment.

Green Guide UK

„The Green Guide“ is a release of a sustainable living guide That Was created in the UK in 1997. This guide Consists of an online database as well as a published print version. Not only is the Green Guide a guide to sustainable living, but it is also a directory that contains information about „products, services and organizations that help promote and promote a sustainable lifestyle“. [12] It is also important to keep in mind that the subject of these guidelines is more important than that. Since this guide is produced in the United KingdomThe vast majority of the listings are located in the United Kingdom, but they contain over 350 international listings as well as information that are applicable almost anywhere in the world. [13]

„The Green Guide“ is broken down into twelve chapters each dealing with different themes spanning a wide variety of lifestyles. Food and Farming 2. Food and Farming 2. Fashion and Beauty 3. Home and Garden 4. Renewable Energy and Recycling 5. Health and Wellbeing 7. Children, Family, Community and Gifts 7. Transportation and Travel 9. Leisure, Activities and Holidays 9. Money, Sustainable Business and CSR 10. Government, Campaigning and Change 11. Media, Arts, Events and Awards 12. Centers, Research, Education and Careers. [14]Each of these chapters is then further broken down into sections and subsections where the writers found appropriate. In total the guide consists of 994 different sections and subsections to different strategies, tips and information that can help readers live a more sustainable life. [13]

By June 14, 2010, the directory portion of „The Green Guide“ had over 15,000 entries, however, only just over 10,000 are available to view online. [13]This is because the „Green Guide“ is due to the fact that they do not match the standards the guide has set. One of the major problems organizations like „The Green Guide“ is the issue of green washing. Green washing is the product of the world of greenery. This can be an enormous concern as the „Green Guide“. For this reason „the Green Guide“ is always asking for feedback and help. [15]

Grassroots

In addition to published green guides, there are many grassroots green guides for the average, everyday consumer. These grassroots guides cover anything in the world, such as green guides to weddings or even babies. The importance of amateur writers to create green guides is cooperative to the green guide movement itself.
Grassroots green guides can be written by. Green Guides are sparse, so any help to further the movement is encouraged. It is the hope of the individuals who create these green guides, available on the interneta public view able encyclopedia or green guides based on the public’s needs and desires.

University and College Guides

According to the Princeton Review , [16] these sixteen Universities in the United States have won the Green Honor Roll based on the criteria listed in the Princeton Review website:

  • The percentage of food that goes to local, organic or otherwise environmentally

preferable food

  • The availability of programs that encourages alternatives to

students

  • The presence of a formal committee with participation of the students

sustainability on campus

  • The requirement of buildings LEED Silver certified or equivalent
  • Overall waste diversion rate
  • The availability of an environmental studies major, minor, or concentration
  • If the school has an ‚environmental literacy‘ requirement
  • If the school has a greenhouse gas emissions inventory and adopted a climate

action plan consisting of 80% greenhouse gas reduction by 2050

  • Percentage of energy consumption derived from renewable resources
  • The employment of a dedicated full-time (or the equivalent)

The following list of schools has received a Green rating of 99, the highest possible grade given by the Princeton Review.

  • American University (Washington, DC)
  • Arizona State University at the Tempe Campus
  • College of the Atlantic (Bar Harbor, ME)
  • Dickinson College (Carlisle, PA)
  • Georgia Institute of Technology (Atlanta, GA)
  • Harvard College (Cambridge, MA)
  • Northeastern University (Boston, MA)
  • Oregon State University (Corvallis)
  • San Francisco State University
  • State University of New York at Binghamton
  • University of California- Santa Cruz
  • University of Maine (Orono, ME)
  • University of Washington (Seattle, WA)
  • University of Wisconsin – Stevens Point
  • Virginia Tech (Blacksburg, VA)
  • Warren Wilson College (Asheville, NC)

References

  1. ^ Jump up to:e [1] , Federal Trade Commission Act.
  2. Jump up^ http://www.foliomag.com/2008/national-geographic-discontinues-green-guide-print
  3. Jump up^ http://environment.nationalgeographic.com/environment/green-guide/quizzes/
  4. Jump up^ http://greenbabyguide.com/2008/08/31/the-history-of-the-green-baby-guide/
  5. Jump up^ [2], additional text.
  6. Jump up^ http://www.ftc.gov/opa/reporter/greengds.shtm
  7. Jump up^ http://environment.nationalgeographic.com/environment/green-guide/home-garden/
  8. Jump up^ [3], additional text.
  9. Jump up^ http://video.nationalgeographic.com/video/player/specials/sus-dest/sus-dest-geotourism.html
  10. Jump up^ http://environment.nationalgeographic.com/environment/green-guide/food/
  11. Jump up^ http://environment.nationalgeographic.com/environment/green-guide/buying-guides/
  12. Jump up^ http://greenguide.co.uk/node/49
  13. ^ Jump up to:c http://greenguide.co.uk/directorystatistics
  14. Jump up^ http://greenguide.co.uk/howthegreenguideworks
  15. Jump up^ http://greenguide.co.uk/inclusioncriteria
  16. Jump up^ Green Honor Roll, Princeton Review