Città dell’arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to Promote sustainability in the fashion industry . It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto’s studio in Biella on September 22, 2009. [1] From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion. [1]


The purpose of Città dell’arte Fashion: Organic Ethical Sustainable Trend is a new model of socially responsible, ethical, and sustainable fashion. [1] Michelangelo Pistoletto invited eleven Italian designers to create a new look from sustainable Italian textiles. [2] In June 2009, a two-day workshop at Pistoletto’s studio assisted the designers‘ in selecting organically dyed yarns for the project, which will culminate in February 2010. [2]

Corporate sponsorship

These are just a handful of the companies who sponsor this initiative:

  • Alcantara SpA
  • Ermenegildo Zegna Holditalia SpA
  • Loro Piana SpA
  • Zegna Baruffa – Lane Borgosesia SpA

Zegna chairman Paolo Zegna is one of many people who pays for the organically dyed fabrics and yarns for the project. [3]


Participating designers include: [3]

  • Marco de Vincenzo
  • Silvio Betterelli
  • Marta Forghieri
  • Osman Yousefzada
  • Mark Fast
  • Siri Johansen
  • Mary Katrantzou
  • José M. Nunes Silva Giralt
  • Matthew Ames
  • Sandra Backlund


  1. ^ Jump up to:c
  2. ^ Jump up to:b Lazzaroni, Laura: „Third Paradise“ Ever Manifesto , October 2009 issue.
  3. ^ Jump up to:b Martin, JJ: „Giving fashion an eco-boost,“ New York Times, September 24, 2009