The Clean Tech Revolution: The Next Big Growth and Investment Opportunity is a 2007 book by Ron Pernick and Clint Wilder , who say that commercializing clean technologies is a profitable enterprise that is moving steadily into mainstream business. As the world economy faces the challenges of energy prices , global environmental problems , resource shortages , and security threats , they are seen to be the next engine of economic growth . 
Pernick and Wilder highlight eight major clean technology sectors: solar power , wind power , biofuels , green buildings , personal transportation , the smart grid , mobile applications, and water filtration .  Six major forces, which they call the six C’s, are pushing clean technology into the mainstream: costs, capital, competition, China, consumers, and climate.  Very large corporations such as GE , Toyota and Sharp , and investment firms such as Goldman Sachsare making multibillion-dollar investments in clean technology. 
The book has been reviewed in USA Today , Business Week , Energy Priorities , Sustainability Investment News and Several other magazines, and has been translated into seven languages.  Clean Tech Nation is the sequel to The Clean Tech Revolution .  
Pernick and Wilder explain that, in the 1970s, was considered „alternative,“ the province of back-to-the-land lifestyle advocates, altruistic environmentalists, and lab scientists on research grants. Such technology was in early stage development, it was too expensive, it was not very widespread, and it was established. Even at the start of the 21st century, the term cleantechWas not yet in the financial or business community’s vocabulary. But now, throughout the world, in the world, there is „the beginning of a revolution that is changing the places where we live and work, the products we manufacture and purchase, and the development plans of cities, regional governments , and nations around the globe. „
Pernick and Wilder define „clean tech“ as „any product, service, or process that delivers value only limited or zero non-renewable resources.   They highlight eight major clean technology sectors: solar power , wind power , biofuels , green buildings , personal transportation , the smart grid , mobile applications (such as portable fuel cells ), and water filtration . The authors explain how investors, entrepreneurs, and individuals can profit from these innovations. Pernick and Wilder identify some specific clean technologies, companies, and regions that are leading the way. 
The authors present a list of drivers for clean tech: „high energy prices, depleted natural resources, volatile sources of foreign oil, record deficits, and unprecedented environmental and security challenges“.  The central message, which is repeated in almost every chapter, is that of a clean tech revolution with benefit humanity worldwide, and will require significant collaboration between the public and private sectors. 
Pernick and Wilder present examples which show that the „clean tech revolution“ is already under way. Very large corporations such as GE , Toyota and Sharp , and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology.  Emerging clean tech cities are seen to include Copenhagen , Where wind power Generates 20 percent of Denmark’s electricity, and Chicago, a leader in „green“ buildings saving energy, heating and cooling costs.  Statistics from the US and from abroad, especially from China, India, Brazil, and Europe are presented. 
The authors claim that nuclear power and clean coal are not clean technologies. Apart from the risks associated with nuclear power, „multibillion-dollar nuclear plants are simply not cost-effective when compared with other energy sources.“  The authors aussi believe That clean coal is an oxymoron for a myriad of Reasons, Including the sheer number of coal mine-related Deaths and the fact That coal-fired plants, Even Some cleaner ones, are major contributors to serious Illnesses Such asthma, heart disease, and mercury poisoning. 
Pernick and Wilder do not recommend specific stocks or securities. They prefer to lay out a blueprint of opportunities, technologies, companies, and trends that can build successful businesses and strengthen economies. 
Pernick and Wilder identify six major forces, which they call the six C’s, which are pushing clean technology into the mainstream and driving rapid growth and expansion: costs, capital, competition, China, consumers, and climate.  
- Costs. „Perhaps the Most Powerful forces driving today’s clean-tech growth is simply economics. As a general trend, clean-energy costs are falling as the costs of fossil fuel energy are going up. The future of clean tech is going to be, in Many ways, about scaling up and driving down costs. „
- Capital. „An unprecedented influx of capital is changing the clean tech landscape, with trillions of dollars, euros, yen, and yuan pouring in from a myriad of public and private sector sources.“
- Competition. „Governments are competing aggressively in the highstakes race to dominate the clean-tech sector and build the jobs of the future.“
- China. „Clean technology is being driven by the inexorable demands of the world by the growth of energy demand in China , India , and other developing nations. , transportation, building, and water-delivery technologies. „
- Consumers. „Savvy consumers are demanding cleaner products and services that use resources efficiently, reduce costs, and embrace quality over quantity.“
- Climate. „The debate on climate change is a question of certainty. 
The six C’s are a simple list of factors, not necessarily a useful framework for understanding, or profiting from, the clean technology industry. 
Release and reception
The Clean Tech Revolution was published by Collins as a 320-page hardcover book on June 12, 2007. An e-book was published by HarperCollins on June 7, 2007. In 2008, a revised paperback was published, with a new sub -title: Discover the Top Trends, Technologies and Companies to Watch .  The book has been translated into seven languages. 
Paul Gruber from the Erb Institute states that the Clean Tech Revolution is an „excellent resource for those who would like a strong understanding of clean tech and the potential of each sector“. He also says that it is very useful for those seeking the names of companies, NGOs, agencies, and people working on each technology.  Gruber identified one omission: the concern that major investments in clean technology parallel those made during the Internet boom, with the expectancy that „can be a bubble burst with clean tech“. 
The physicist and environmentalist, Joseph Romm , has recommended The Clean Tech . He says The Clean Tech Revolution is the only book that covers the entire gamut of the latest in clean energy. 
Russ Juskalian from USA Today says The Clean Tech Revolution shows the green movement in „heartstring terms“ but as economically profitable. The real power players are the mainstream consumers, investors, entrepreneurs, governments and multinational corporations whose „eyes are trained on the most crucial of economic fundamentals: the bottom line“. 
According to Jana Reena from Business Week , The Clean Tech Revolution is a „readable, straightforward guide to earth-friendly business strategies“. Toyota by designing, selling, or funding inventive eco-friendly products and services. Jana says that the Toyota Prius is just one well-known example of successful clean technology in action. 
Denis Du Bois, editor of Energy Priorities magazine, commented on the realistic and comprehensive coverage of the book. However, he suggests that the Clean Tech Revolution is not an explanation of the technologies and how they work, nor is it an analysis of energy or environmental policy . Policy is complicated and the authors avoid discussing it in detail.  Little discussion of the various clean technologies together and a „single-minded American focus“ dominates. There is very little in the influence of mass transit and urban planning in Europe and other progressive regions. The chapter on water focuses on filtration, which is already an area of considerable opportunity, affecting even „green“ industries, such asphotovoltaics manufacturing. 
Francesca Rheannon in Sustainability Investment News says that the most challenging question of all: is „clean growth“ an oxymoron? She says it’s a time when some experts say carbon emissions will be cut by 80 to 90% by 2050, the world may have to accept steady or even decreasing energy production, no matter how clean it is.  Rheannon also states that there is little coverage of social issues. For example, nowhere is there mention of how to supply the world’s poor people. 
The Clean Tech Revolution Was Followed by the 2012 book Clean Tech Nation : How the US Can Lead in the New Global Economy . 
Author Ron Pernick is co-founder and managing director of Clean Edge , a research and strategy firm in the United States, which focuses on the commercialization of renewable energy and other clean technologies . Clint Wilder is a senior editor at Clean Edge and a veteran business and technology journalist. Both authors have been mapping technologies for many years, and identifying business opportunities for prospective investors. 
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- ^ Jump up to:a b c Pernick & Wilder 2007
- ^ Jump up to:a b c d e Anderson, Leonard (August 5, 2007). For investors, heads-up on clean tech The Boston Globe . Retrieved 15 December 2010.
- ^ Jump up to:a b c Pernick & Wilder 2007 , pp. 5-16
- ^ Jump up to:a b Clint Wilder Huffington Post .
- ^ Jump up to:Pentland a b , William (September 8, 2012). „Clean Tech Nation: The Scramble for Clean Tech Supremacy“ . Forbes .
- Jump up^ Adam Johnston (September 21, 2012). „Clean Tech Nation (Book Review)“ . Clean Technica .
- Jump up^ Pernick & Wilder 2007, p. 3
- ^ Jump up to:a b c d e f g h Gruber, Paul (November 2008). „Book Review: The Clean Tech Revolution“ . Perspective . Erb Institute .
- Jump up^ Pernick & Wilder 2007, Introduction pp.1-28
- Jump up^ Pernick & Wilder 2007, p. 24
- Jump up^ Pernick & Wilder 2007, p. 25
- Jump up^ Pernick, Ron; Wilder, Clint (2008). The Clean Tech Revolution: Discover the Top Trends, Technologies and Companies to Watch . New York, NY: Collins Business. ISBN 978-0-06-089624-9 . OCLC 191930205 .
- Jump up^ Romm, Joseph (August 7, 2007). „If you only read one book, pick this one“ . Grist .
- Jump up^ Juskalian, Russ (September 4, 2007). Review: ‚Clean tech‘ green eyes (as in cash) USA Today. Retrieved 15 December 2010.
- Jump up^ Jana, Reena (June 22, 2007). The Business Benefits of Green Business WeekGoing. Retrieved 15 December 2010.
- ^ Jump up to:a b Du Bois, Denis (June 11, 2007). Book Review: „The Clean Tech Revolution“ Energy Priorities . Retrieved 15 December 2010.
- ^ Jump up to:a b Rheannon Francesca (November 5, 2007). „Book Review: The Clean Tech Revolution“ . Sustainability Investment News . Social Funds.
- Jump up^ „Clean Edge Team“ . Clean Edge.